The Power of Strategic Vision in Uncertain Times In the midst of global challenges, the power of strategic foresight cannot be underestimated. While many may succumb to the weight of adversity, the true mark of future readiness lies in the ability to see beyond the immediate and envision a brighter tomorrow. „The supreme art of… Navigating the Future weiterlesen
The Outlook for Subscriptions: A Comprehensive Analysis
1. Introduction In the past decade, one trend has emerged as a dominant force, reshaping industries and redefining consumer behavior: the rise of subscription models. These aren’t your grandparents‘ magazine subscriptions; this is a revolution. A paradigm shift that has transformed how businesses think, operate, and engage with their audience. At the heart of this… The Outlook for Subscriptions: A Comprehensive Analysis weiterlesen
The AI Odyssey: Navigating the Labyrinth of Copyright and Humanity’s Quest for Omniscience
In a world where technology is advancing at an unprecedented pace, the debate over the rights and responsibilities of artificial intelligence (AI) has never been more pertinent. Joshua Hawkins, in his recent article, highlighted the potential legal pitfalls that companies like OpenAI face when training their AI models. At the heart of this maelstrom? The… The AI Odyssey: Navigating the Labyrinth of Copyright and Humanity’s Quest for Omniscience weiterlesen
Dancing with Titans: Bracing for the Age of Ultra-Powerful AI
In the annals of human history, few inventions have promised as much transformative power as artificial intelligence. From the steam engine to the internet, each epochal innovation has reshaped society in profound ways. But AI, particularly the looming advent of hyper-intelligent AI, stands poised to eclipse them all. As we stand on the precipice of… Dancing with Titans: Bracing for the Age of Ultra-Powerful AI weiterlesen
Ratio, Emotions? Both! Or none? Where’s the truth?
When working in marketing, it’s undoubtedly true that we need to appeal to the emotions of our target audience. Even B2B brands started to realize that fame is a valid strategy – interestingly this shift was driven by facts in this case performance data. If we decide to use this data-driven starting point to look… Ratio, Emotions? Both! Or none? Where’s the truth? weiterlesen
New Rules
Navigating the Evolving Landscape of AI Policy Artificial intelligence (AI) has emerged as a game-changer, revolutionizing industries and reshaping our everyday lives. However, with great power comes great responsibility, and the need for comprehensive AI policy has never been more critical. As we stand on the brink of this new frontier, let’s see what happened… New Rules weiterlesen
Konsumverhalten. Nein eigentlich eher Kaufverhalten. – eine Beobachtung.
Mit zu den spannendsten Dingen in meinem Job zählt es einfach, nur die Augen offen zu halten. Beobachten was andere Menschen so tun und lassen. Wie sie das machen und ob sie das allein anders machen als in einem Grüppchen. Mitunter führt das aber bei mir auch immer wieder einfach nur zu unverständlichem Kopfschütteln. #UndfürmeinungebrochenesUnverständnisgegenüberderWelt.… Konsumverhalten. Nein eigentlich eher Kaufverhalten. – eine Beobachtung. weiterlesen
Social Media Summer Update 2023
What to expect from the second half of the year. Pack your virtual bags and fasten your digital seatbelts, dear readers! We’re embarking on an exhilarating journey through the ever-changing landscape of social media. Just like a summer vacation filled with unexpected adventures, the second half of 2023 promises to be a thrilling ride. So… Social Media Summer Update 2023 weiterlesen
Let’s talk about Threads
With Elon renaming Twitter to X and slowly killing the bird and threads having been launched a few weeks ago, we thought it was about time to have a quick wrap-up of what we have seen and what might happen next. 1 . Introducing Threads: The New Kid on the Block Instagram has released a… Let’s talk about Threads weiterlesen
Vision Development & Change Management – or Why the German Ampel Coalition Fails
Developing a Vision: The Cornerstone of Change In the grand tapestry of governance and leadership, the thread that binds all elements together is the vision. A vision is not just a lofty ideal or a distant dream; it is a tangible, actionable roadmap that guides every decision, every action, and every initiative. It is the… Vision Development & Change Management – or Why the German Ampel Coalition Fails weiterlesen