In the annals of human history, few inventions have promised as much transformative power as artificial intelligence. From the steam engine to the internet, each epochal innovation has reshaped society in profound ways. But AI, particularly the looming advent of hyper-intelligent AI, stands poised to eclipse them all. As we stand on the precipice of… Dancing with Titans: Bracing for the Age of Ultra-Powerful AI weiterlesen
Kategorie: Opinion
Ratio, Emotions? Both! Or none? Where’s the truth?
When working in marketing, it’s undoubtedly true that we need to appeal to the emotions of our target audience. Even B2B brands started to realize that fame is a valid strategy – interestingly this shift was driven by facts in this case performance data. If we decide to use this data-driven starting point to look… Ratio, Emotions? Both! Or none? Where’s the truth? weiterlesen
Konsumverhalten. Nein eigentlich eher Kaufverhalten. – eine Beobachtung.
Mit zu den spannendsten Dingen in meinem Job zählt es einfach, nur die Augen offen zu halten. Beobachten was andere Menschen so tun und lassen. Wie sie das machen und ob sie das allein anders machen als in einem Grüppchen. Mitunter führt das aber bei mir auch immer wieder einfach nur zu unverständlichem Kopfschütteln. #UndfürmeinungebrochenesUnverständnisgegenüberderWelt.… Konsumverhalten. Nein eigentlich eher Kaufverhalten. – eine Beobachtung. weiterlesen
Vision Development & Change Management – or Why the German Ampel Coalition Fails
Developing a Vision: The Cornerstone of Change In the grand tapestry of governance and leadership, the thread that binds all elements together is the vision. A vision is not just a lofty ideal or a distant dream; it is a tangible, actionable roadmap that guides every decision, every action, and every initiative. It is the… Vision Development & Change Management – or Why the German Ampel Coalition Fails weiterlesen
Should I stay or should I go?
If I go there will be trouble – and if I stay it will be double. So you’ve got to let me know… In today’s fast-paced world, the concept of sticking with something for a long time has become increasingly rare. We’re encouraged to seek novelty, constantly explore new experiences and take on new… Should I stay or should I go? weiterlesen
Braindump June ’22 – Burnout oder Imposter?
Übers Scheitern. Anspruch. Umfallen. Aufstehen. Zerbrechen. Verzweifeln und das einfach weiter machen. Über Kind und Kegel. Job und Familie. Mental Load und eine wundervoll verlockende Melange aus Burnout und Imposter Syndrom. Gestern war es Mal wieder so weit. Ich war am Ende. Körperlich? Gedanklich? Keine Ahnung. Auf jeden Fall Krämpfe im Unterleib. Woher kommt… Braindump June ’22 – Burnout oder Imposter? weiterlesen
Clubhouse
The next big thing is here Clubhouse – and just like the man who might have invented fire and is pitching it to his fellows, we don’t know much about it yet. If you didn’t hear about it. Don’t worry we are in the really early adopter trendsetter phase and you have every right to… Clubhouse weiterlesen