Gemini an AI and PR desaster

A few months ago, I penned an article discussing Google’s apparent unease in the face of OpenAI’s rapid advancements. Today, I find myself revisiting this narrative, albeit under a different, somewhat more concerning light. Google’s recent foray into the AI domain with its Gemini model has sparked a flurry of discussions, criticisms, and, frankly, a… Gemini an AI and PR desaster weiterlesen

NEVER AGAIN!

Liebe CDU Deutschlands und liebe FDP Freie Demokraten, ich finde es bezeichnend, welche Seite Ihr beiden scheinbar schon gewählt habt. Dabei zeigt die Bevölkerung ein ganz klares und anderes Bild. Überall im Land entstehen in kürzester Zeit Proteste der bisher schweigenden Mehrheit, die es diesmal im Gegensatz zu den Corona Demos, Impfgegnern, Putinfreunden oder sonstigen Schwurblern auch wirklich… NEVER AGAIN! weiterlesen

Dancing with Titans: Bracing for the Age of Ultra-Powerful AI

In the annals of human history, few inventions have promised as much transformative power as artificial intelligence. From the steam engine to the internet, each epochal innovation has reshaped society in profound ways. But AI, particularly the looming advent of hyper-intelligent AI, stands poised to eclipse them all. As we stand on the precipice of… Dancing with Titans: Bracing for the Age of Ultra-Powerful AI weiterlesen

Ratio, Emotions? Both! Or none? Where’s the truth?

When working in marketing, it’s undoubtedly true that we need to appeal to the emotions of our target audience. Even B2B brands started to realize that fame is a valid strategy – interestingly this shift was driven by facts in this case performance data.  If we decide to use this data-driven starting point to look… Ratio, Emotions? Both! Or none? Where’s the truth? weiterlesen

New Rules

Navigating the Evolving Landscape of AI Policy Artificial intelligence (AI) has emerged as a game-changer, revolutionizing industries and reshaping our everyday lives. However, with great power comes great responsibility, and the need for comprehensive AI policy has never been more critical. As we stand on the brink of this new frontier, let’s see what happened… New Rules weiterlesen

Konsumverhalten. Nein eigentlich eher Kaufverhalten. – eine Beobachtung.

Mit zu den spannendsten Dingen in meinem Job zählt es einfach, nur die Augen offen zu halten. Beobachten was andere Menschen so tun und lassen. Wie sie das machen und ob sie das allein anders machen als in einem Grüppchen. Mitunter führt das aber bei mir auch immer wieder einfach nur zu unverständlichem Kopfschütteln. #UndfürmeinungebrochenesUnverständnisgegenüberderWelt.… Konsumverhalten. Nein eigentlich eher Kaufverhalten. – eine Beobachtung. weiterlesen

Let’s talk about Threads

With Elon renaming Twitter to X and slowly killing the bird and threads having been launched a few weeks ago, we thought it was about time to have a quick wrap-up of what we have seen and what might happen next. 1 . Introducing Threads: The New Kid on the Block Instagram has released a… Let’s talk about Threads weiterlesen

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Kategorisiert in Opinion, Social

Vision Development & Change Management – or Why the German Ampel Coalition Fails

Developing a Vision: The Cornerstone of Change In the grand tapestry of governance and leadership, the thread that binds all elements together is the vision. A vision is not just a lofty ideal or a distant dream; it is a tangible, actionable roadmap that guides every decision, every action, and every initiative. It is the… Vision Development & Change Management – or Why the German Ampel Coalition Fails weiterlesen