Some thoughts on Meta

Facebook rebrands itself to Meta. Of course not the Social Network but the company holding all the networks and more. Pretty much what Google did with alphabet – probably both actions were triggered by ongoing negative public pushback about their policies. However, both also had very real reasons to separate and rebrand their most famous… Some thoughts on Meta weiterlesen

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Subscriptions – the business model for the future.

This is a re-post of my Ogilvy Consulting whitepaper –Subscribe. If you are looking for the german PDF version – it’s here: Ogilvy_Whitepaper_Subscriptions Some facts and figures have been updated. Subscriptions – do you still buy or do you already subscribe?   Contents: The innovation Challenge Subscriptions What does the market tell us about subscriptions?… Subscriptions – the business model for the future. weiterlesen