Bernd Kunkel

Beratung vs. Verkauf

Laut meiner Jobbezeichnung bin ich Consultant – sogar Consulting Director. In meinem Selbstverständnis, bedeutet dies auch dass ich genau das tue. Ich berate. Der Anspruch den ich dabei an mich selbst habe, ist dass ich die beste Lösung für meine Kunden finde. Sei es die beste Technologie, das beste System, das beste Go-to-Market Model… Im… Beratung vs. Verkauf weiterlesen

Die Fusion oder Live Nation? Gesellschaftspolitisch relevant.

Ich liebe Festivals. Spätestens seit ich 2003 auf meinem ersten Taubertal war. 19 Jahre und eine Pandemie später war sie das also. Die Fusion 2022. Ich sitze gerade am Berliner Hauptbahnhof und warte auf meinen Zug zurück nach Frankfurt. Am letzten Mittwoch bin ich in Berlin angekommen. In freudiger und extremer Vorfreude. Das Ticket… Die Fusion oder Live Nation? Gesellschaftspolitisch relevant. weiterlesen

Braindump June ’22 – Burnout oder Imposter?

Übers Scheitern. Anspruch. Umfallen. Aufstehen. Zerbrechen. Verzweifeln und das einfach weiter machen. Über Kind und Kegel. Job und Familie. Mental Load und eine wundervoll verlockende Melange aus Burnout und Imposter Syndrom. Gestern war es Mal wieder so weit. Ich war am Ende. Körperlich? Gedanklich? Keine Ahnung. Auf jeden Fall Krämpfe im Unterleib. Woher kommt… Braindump June ’22 – Burnout oder Imposter? weiterlesen

Body leasing & managed careers – the grubby image disappears

In 2018 we participated in a pitch for Allgeier Experts. Back then they were one of the biggest German/ European recruiters for IT specialists and teams. They had been buying competitors for a couple of years and arrived at a state where it became necessary to reshape, reposition and re-organize their brands and go to… Body leasing & managed careers – the grubby image disappears weiterlesen

UXCamp 2022 – the case for luxury subscriptions

Last week one of the largest BarCamps for User Experience Professionals with 500+ active participants from all over the world met in Berlin. The event is held since 2009, planned by a team of local UX enthusiasts, and run during the weekend by all participants. It was amazing to see so many engaged global professionals… UXCamp 2022 – the case for luxury subscriptions weiterlesen

German Brand Award 2021 for MAHLE

Sometimes things take time. And this case is one of them. And this is not a bad thing but a rather good one. End of 2016 I wrote the social strategy for MAHLE. In 2016, MAHLE’s dual business strategy to further optimize internal combustion engines and, at the same time, push ahead of the development… German Brand Award 2021 for MAHLE weiterlesen

Some thoughts on Meta

Facebook rebrands itself to Meta. Of course not the Social Network but the company holding all the networks and more. Pretty much what Google did with alphabet – probably both actions were triggered by ongoing negative public pushback about their policies. However, both also had very real reasons to separate and rebrand their most famous… Some thoughts on Meta weiterlesen

Subscriptions – the business model for the future.

This is a re-post of my Ogilvy Consulting whitepaper –Subscribe. If you are looking for the german PDF version – it’s here: Ogilvy_Whitepaper_Subscriptions Some facts and figures have been updated. Subscriptions – do you still buy or do you already subscribe? Contents: The innovation Challenge Subscriptions What does the market tell us about subscriptions?… Subscriptions – the business model for the future. weiterlesen

Uncertainty with cars.

Is Your Cat Hiding? Here’s Why — And What to Do Hiding is common and oftentimes just silly and normal cat behavior. So, why is your cat hiding? Does cat hiding ever indicate something serious? Obviously, my article is not about cats but cars and a rather annoying experience I am currently undergoing as I’ve… Uncertainty with cars. weiterlesen