Ratio, Emotions? Both! Or none? Where’s the truth?

When working in marketing, it’s undoubtedly true that we need to appeal to the emotions of our target audience. Even B2B brands started to realize that fame is a valid strategy – interestingly this shift was driven by facts in this case performance data.  If we decide to use this data-driven starting point to look… Ratio, Emotions? Both! Or none? Where’s the truth? weiterlesen

New Rules

Navigating the Evolving Landscape of AI Policy Artificial intelligence (AI) has emerged as a game-changer, revolutionizing industries and reshaping our everyday lives. However, with great power comes great responsibility, and the need for comprehensive AI policy has never been more critical. As we stand on the brink of this new frontier, let’s see what happened… New Rules weiterlesen

Konsumverhalten. Nein eigentlich eher Kaufverhalten. – eine Beobachtung.

Mit zu den spannendsten Dingen in meinem Job zählt es einfach, nur die Augen offen zu halten. Beobachten was andere Menschen so tun und lassen. Wie sie das machen und ob sie das allein anders machen als in einem Grüppchen. Mitunter führt das aber bei mir auch immer wieder einfach nur zu unverständlichem Kopfschütteln. #UndfürmeinungebrochenesUnverständnisgegenüberderWelt.… Konsumverhalten. Nein eigentlich eher Kaufverhalten. – eine Beobachtung. weiterlesen

Social Media Summer Update 2023

What to expect from the second half of the year. Pack your virtual bags and fasten your digital seatbelts, dear readers! We’re embarking on an exhilarating journey through the ever-changing landscape of social media. Just like a summer vacation filled with unexpected adventures, the second half of 2023 promises to be a thrilling ride. So… Social Media Summer Update 2023 weiterlesen

Let’s talk about Threads

With Elon renaming Twitter to X and slowly killing the bird and threads having been launched a few weeks ago, we thought it was about time to have a quick wrap-up of what we have seen and what might happen next. 1 . Introducing Threads: The New Kid on the Block Instagram has released a… Let’s talk about Threads weiterlesen

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Kategorisiert in Opinion, Social

Vision Development & Change Management – or Why the German Ampel Coalition Fails

Developing a Vision: The Cornerstone of Change In the grand tapestry of governance and leadership, the thread that binds all elements together is the vision. A vision is not just a lofty ideal or a distant dream; it is a tangible, actionable roadmap that guides every decision, every action, and every initiative. It is the… Vision Development & Change Management – or Why the German Ampel Coalition Fails weiterlesen

Data? – Yes, sir. …

Navigating the Social Media Seas: A Compass of KPIs In the vast ocean of social media, it’s easy to feel adrift. How do you know if your efforts are steering you towards your destination or if you’re merely treading water? The answer lies in your Key Performance Indicators (KPIs). These are the compass points that… Data? – Yes, sir. … weiterlesen

Must be the reason why I am king of my castle – content

An integral part of our social strategy is content. Content is the core of what users are looking for online. Or as many people call it: Content is King. The Power of Social Content: Formats That Resonate Nut not all content is created equal. The format of your content can significantly impact its effectiveness and… Must be the reason why I am king of my castle – content weiterlesen

The Great AI Odyssey: Europe’s Vanguard Role and Its Global Echo

In the grand theatre of the modern world, artificial intelligence (AI) is the dazzling protagonist, commanding the spotlight with its transformative power. Like a cosmic force, AI is reshaping the contours of our economies, rewriting the script of our labor markets, and catapulting us towards uncharted territories of knowledge and productivity. Yet, this meteoric rise… The Great AI Odyssey: Europe’s Vanguard Role and Its Global Echo weiterlesen