Die Balance zwischen Kunst und Wissenschaft im Jahr 2024 Das Marketingumfeld war schon immer ein dynamisches Feld, das sich kontinuierlich mit technologischen Fortschritten und sich ändernden Konsumgewohnheiten weiterentwickelt. Im Jahr 2024 zeichnet sich ein bemerkenswerter Trend ab: die Konvergenz von Kreativität und datengetriebenen Strategien. Während im letzten Jahrzehnt der Schwerpunkt stark auf Datenanalysen, KI und… Daten, Kreativität und so Zeug. weiterlesen
Kategorie: Strategy
Navigating the Future
The Power of Strategic Vision in Uncertain Times In the midst of global challenges, the power of strategic foresight cannot be underestimated. While many may succumb to the weight of adversity, the true mark of future readiness lies in the ability to see beyond the immediate and envision a brighter tomorrow. „The supreme art of… Navigating the Future weiterlesen
The Outlook for Subscriptions: A Comprehensive Analysis
1. Introduction In the past decade, one trend has emerged as a dominant force, reshaping industries and redefining consumer behavior: the rise of subscription models. These aren’t your grandparents‘ magazine subscriptions; this is a revolution. A paradigm shift that has transformed how businesses think, operate, and engage with their audience. At the heart of this… The Outlook for Subscriptions: A Comprehensive Analysis weiterlesen
Ratio, Emotions? Both! Or none? Where’s the truth?
When working in marketing, it’s undoubtedly true that we need to appeal to the emotions of our target audience. Even B2B brands started to realize that fame is a valid strategy – interestingly this shift was driven by facts in this case performance data. If we decide to use this data-driven starting point to look… Ratio, Emotions? Both! Or none? Where’s the truth? weiterlesen
Social Media Summer Update 2023
What to expect from the second half of the year. Pack your virtual bags and fasten your digital seatbelts, dear readers! We’re embarking on an exhilarating journey through the ever-changing landscape of social media. Just like a summer vacation filled with unexpected adventures, the second half of 2023 promises to be a thrilling ride. So… Social Media Summer Update 2023 weiterlesen
Vision Development & Change Management – or Why the German Ampel Coalition Fails
Developing a Vision: The Cornerstone of Change In the grand tapestry of governance and leadership, the thread that binds all elements together is the vision. A vision is not just a lofty ideal or a distant dream; it is a tangible, actionable roadmap that guides every decision, every action, and every initiative. It is the… Vision Development & Change Management – or Why the German Ampel Coalition Fails weiterlesen
Data? – Yes, sir. …
Navigating the Social Media Seas: A Compass of KPIs In the vast ocean of social media, it’s easy to feel adrift. How do you know if your efforts are steering you towards your destination or if you’re merely treading water? The answer lies in your Key Performance Indicators (KPIs). These are the compass points that… Data? – Yes, sir. … weiterlesen
Must be the reason why I am king of my castle – content
An integral part of our social strategy is content. Content is the core of what users are looking for online. Or as many people call it: Content is King. The Power of Social Content: Formats That Resonate Nut not all content is created equal. The format of your content can significantly impact its effectiveness and… Must be the reason why I am king of my castle – content weiterlesen
Let’s talk about Social Strategy
We wanted to use this week and the next one to explore the world of social media. And what better way to start than with your strategy or social blueprint? How should you approach designing yours? Step 1: Unearth Your Brand’s Unique Spark In the vast universe of social media, your brand is a star… Let’s talk about Social Strategy weiterlesen
The Dawn of Personalized Marketing: Harnessing the Power of 1:1 Communication and AI
In the bustling marketplace of the digital age, the clamor for attention is deafening. Amidst this cacophony, a new paradigm is emerging, one that promises to cut through the noise and deliver a message that resonates with the individual listener. This is the world of 1:1 marketing, a realm where personalization reigns supreme and every… The Dawn of Personalized Marketing: Harnessing the Power of 1:1 Communication and AI weiterlesen