The Gentrification of Cool

How Unique Products Lose Their Edge Bam! Cool products burst onto the scene, sizzling with originality. But wait—they morph, twist, and suddenly… poof! Their edge vanishes. It’s a wild ride, this product gentrification thing. Picture urban neighborhoods transforming—same deal with trendy goods. From zippy cars to swanky threads, niche offerings often spiral into mainstream mediocrity.… Continue reading The Gentrification of Cool

We play to win – but do we win long term?

Are We Teaching to the Test (and Tender)? A Call for Reimagining Education and Business Practices for a Sustainable Future Standardized tests and tenders have become deeply ingrained in our education systems and business landscapes, respectively. These tools aim to achieve consistency, fairness, and ensure specific goals are met. However, a critical question arises: are… Continue reading We play to win – but do we win long term?

Loyalty and bonus programs

Loyalty programs have become a cornerstone of marketing success, especially in the B2C sector. But what about their effectiveness in the B2B environment, where decision-making processes are often more complex, and the relationships between companies and their customers may be more long-term? Where the boundaries between B2B and B2C are increasingly blurring, we need to… Continue reading Loyalty and bonus programs

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Categorised as B2B

Beyond the Hidden Persuasion

Subliminal Techniques in Marketing. Subliminal advertising, as we often recognize it today, traces its origins back to 1957. It was then that a market researcher, James Vicary, allegedly integrated the phrases “Eat Popcorn” and “Drink Coca-Cola” into a film. These messages flashed briefly – probably just for one frame – believed to be just long… Continue reading Beyond the Hidden Persuasion

Provocative Marketing in Social Media: A Deep Dive

Provocative Marketing in Social Media: A Deep Dive With the rise of social media platforms, companies are constantly seeking innovative ways to capture the attention of their target audience. One such approach is provocative marketing. But how is this bold strategy perceived by users in a social media context? Beyond Shock Value At its core,… Continue reading Provocative Marketing in Social Media: A Deep Dive

The history of AI

State of AI Series:   With all the recent hype, one might think AI is a rather new topic. The truth is different. The early days:  Artificial Intelligence (AI) has been a topic of discussion for a very long time, and the journey of AI started long before the actual term was coined. The timeline… Continue reading The history of AI

The diversity of artificial intelligence.

In today’s world, artificial intelligence (AI) is more than just a buzzword – it is a reality that is present in many aspects of our daily lives. The development of AI has led to tremendous technological advancements that have revolutionized the way we work, communicate, and process information. In this comprehensive blog post, we will… Continue reading The diversity of artificial intelligence.

Body leasing & managed careers – the grubby image disappears

In 2018 we participated in a pitch for Allgeier Experts. Back then they were one of the biggest German/ European recruiters for IT specialists and teams. They had been buying competitors for a couple of years and arrived at a state where it became necessary to reshape, reposition and re-organize their brands and go to… Continue reading Body leasing & managed careers – the grubby image disappears