Category: Nicht kategorisiert

Marketing strategy is a decision system that defines who you serve, what value you deliver, how you bring it to market, how you measure success — and how you make sure it actually happens.

That’s the difference between “We should…” and “We do.”

Fashion oh my darling. As if it were yesterday, I still remember the headlines about Primark and fast fashion. After Zara initially overtook H&M, S’Oliver became a thing of the past, and we all ordered our ball gowns in doll sizes via Temu, I think it’s time to scream at the mirror—either in joy or… Continue reading Fast Fashion, Hyper Fashion, Future Fashion

Social Media is like a digital metropolis, full of all the clichées of any other city… Where every scroll unveils a new narrative and every click sparks a fresh connection, two forces stand paramount: relatability and relevancy. These dynamic pillars not only sustain engagement but also ignite passionate communities, transforming fleeting interactions into lasting bonds.… Continue reading Relatability and Relevancy: The Twin Engines Driving Social Media Success

It’s natural for the human mind to seek comfort in the past, turning to familiar experiences and happy memories for a sense of refuge. This sentiment, known as nostalgia, has become a potent tool for marketers seeking to forge emotional connections with consumers. By evoking joyful memories and positive associations, brands can create emotional resonance… Continue reading Turning memories into engagement

Legal Eagles and Bean Counters Innovation’s supposed to be the golden ticket. Yet, countless enterprises find themselves mired in a quagmire of sameness, unable to break free from the shackles of mediocrity. Easy to point fingers at market whims or creativity droughts, but two internal forces might be the real culprits in this paralysis party:… Continue reading The Shadowy Puppeteers of Corporate Inertia

How Unique Products Lose Their Edge Bam! Cool products burst onto the scene, sizzling with originality. But wait—they morph, twist, and suddenly… poof! Their edge vanishes. It’s a wild ride, this product gentrification thing. Picture urban neighborhoods transforming—same deal with trendy goods. From zippy cars to swanky threads, niche offerings often spiral into mainstream mediocrity.… Continue reading The Gentrification of Cool

Subliminal Techniques in Marketing. Subliminal advertising, as we often recognize it today, traces its origins back to 1957. It was then that a market researcher, James Vicary, allegedly integrated the phrases “Eat Popcorn” and “Drink Coca-Cola” into a film. These messages flashed briefly – probably just for one frame – believed to be just long… Continue reading Beyond the Hidden Persuasion

Provocative Marketing in Social Media: A Deep Dive With the rise of social media platforms, companies are constantly seeking innovative ways to capture the attention of their target audience. One such approach is provocative marketing. But how is this bold strategy perceived by users in a social media context? Beyond Shock Value At its core,… Continue reading Provocative Marketing in Social Media: A Deep Dive

State of AI Series:   With all the recent hype, one might think AI is a rather new topic. The truth is different. The early days:  Artificial Intelligence (AI) has been a topic of discussion for a very long time, and the journey of AI started long before the actual term was coined. The timeline… Continue reading The history of AI

In today’s world, artificial intelligence (AI) is more than just a buzzword – it is a reality that is present in many aspects of our daily lives. The development of AI has led to tremendous technological advancements that have revolutionized the way we work, communicate, and process information. In this comprehensive blog post, we will… Continue reading The diversity of artificial intelligence.