Social media is at the heart of modern marketing—fast-paced, unpredictable, and constantly evolving. While influencer marketing was once seen as the key to success, its shine is fading. Nearly 90% of consumers no longer trust influencers. They’ve long since seen through the commercialization and now question authenticity. However, here’s the twist: micro-influencers, with smaller but… Continue reading The Influence of Social Media and Influencer Marketing