Social media is at the heart of modern marketing—fast-paced, unpredictable, and constantly evolving. While influencer marketing was once seen as the key to success, its shine is fading. Nearly 90% of consumers no longer trust influencers. They’ve long since seen through the commercialization and now question authenticity. However, here’s the twist: micro-influencers, with smaller but… Continue reading The Influence of Social Media and Influencer Marketing
Month: September 2024
Loosing GenZ – Stitching Democracy
Democracy, once the unassailable bulwark of Western civilization, seems to be fracturing from within. It is as if the very foundation, built upon ideals of liberty, equality, and self-governance, is now crumbling under the weight of disillusionment, manipulation, and deceit. The bond between the governed and those in power weakens, leaving a vacuum. Into this… Continue reading Loosing GenZ – Stitching Democracy
Integrating Creativity with Data-Driven Marketing.
Balancing Art and Science in 2024 The marketing landscape has always been a dynamic field, continually evolving with technological advancements and shifting consumer behaviors. As we move further into 2024, a noticeable trend is emerging: the convergence of creativity and data-driven strategies. While the last decade saw a strong emphasis on data analytics, AI, and… Continue reading Integrating Creativity with Data-Driven Marketing.