It’s Not the Welfare State That’s Failing – It’s Capitalism Why the debate about welfare benefits misses the real problem The German social debate has a perception problem. Anyone following the political discourse might think that the greatest threat to our prosperity is people receiving welfare benefits. Not the tax evasion of billionaires. Not speculation… Continue reading Social market economy – no way!
Fast Fashion, Hyper Fashion, Future Fashion
Fashion oh my darling. As if it were yesterday, I still remember the headlines about Primark and fast fashion. After Zara initially overtook H&M, S’Oliver became a thing of the past, and we all ordered our ball gowns in doll sizes via Temu, I think it’s time to scream at the mirror—either in joy or… Continue reading Fast Fashion, Hyper Fashion, Future Fashion
Time for a European Century
The ghost of Europe’s past glory haunts its present corridors of power. From the marble-clad halls of Brussels to the steel-and-glass towers of Frankfurt, one can still sense echoes of the continent that once painted its worldview across the globe. Yet today, that same Europe finds itself at a crossroads, caught between the hammers of… Continue reading Time for a European Century
Relatability and Relevancy: The Twin Engines Driving Social Media Success
Social Media is like a digital metropolis, full of all the clichées of any other city… Where every scroll unveils a new narrative and every click sparks a fresh connection, two forces stand paramount: relatability and relevancy. These dynamic pillars not only sustain engagement but also ignite passionate communities, transforming fleeting interactions into lasting bonds.… Continue reading Relatability and Relevancy: The Twin Engines Driving Social Media Success
Turning memories into engagement
It’s natural for the human mind to seek comfort in the past, turning to familiar experiences and happy memories for a sense of refuge. This sentiment, known as nostalgia, has become a potent tool for marketers seeking to forge emotional connections with consumers. By evoking joyful memories and positive associations, brands can create emotional resonance… Continue reading Turning memories into engagement
The Paradox of Connection: How Technology Entangles and Estranges Our Children
Where bytes and pixels weave the very fabric of our existence, a curious contradiction unfurls: the more we tether ourselves to the digital ether, the more our tangible bonds fray. Children, once monarchs of the cul-de-sac and emperors of the empty lot, now find their kingdoms diminished, their realms confined to the glow of handheld… Continue reading The Paradox of Connection: How Technology Entangles and Estranges Our Children
The Influence of Social Media and Influencer Marketing
Social media is at the heart of modern marketing—fast-paced, unpredictable, and constantly evolving. While influencer marketing was once seen as the key to success, its shine is fading. Nearly 90% of consumers no longer trust influencers. They’ve long since seen through the commercialization and now question authenticity. However, here’s the twist: micro-influencers, with smaller but… Continue reading The Influence of Social Media and Influencer Marketing
Loosing GenZ – Stitching Democracy
Democracy, once the unassailable bulwark of Western civilization, seems to be fracturing from within. It is as if the very foundation, built upon ideals of liberty, equality, and self-governance, is now crumbling under the weight of disillusionment, manipulation, and deceit. The bond between the governed and those in power weakens, leaving a vacuum. Into this… Continue reading Loosing GenZ – Stitching Democracy
Integrating Creativity with Data-Driven Marketing.
Balancing Art and Science in 2024 The marketing landscape has always been a dynamic field, continually evolving with technological advancements and shifting consumer behaviors. As we move further into 2024, a noticeable trend is emerging: the convergence of creativity and data-driven strategies. While the last decade saw a strong emphasis on data analytics, AI, and… Continue reading Integrating Creativity with Data-Driven Marketing.
AI’s Role in Transforming Immersive Experiences
AI is revolutionizing immersive experiences with a dynamism and flair that’s reshaping the landscape. Bursting with potential and complexity, here’s how AI is transforming and personalizing engagements across various domains. Personalized and Adaptive Content Imagine this: AI sifting through oceans of user data, analyzing behavior in real-time. It’s like a maestro orchestrating a symphony, tailoring… Continue reading AI’s Role in Transforming Immersive Experiences